VERTICALS
EPSON
For the past year, Superlative has been producing an ongoing series of social films for Epson’s EcoTank printers, starring none other than Shaquille O’Neal. Built for the vertical world, the campaign takes the everyday frustration of printing and turns it into big, character driven comedy, using Shaq’s larger than life personality to make the benefits of EcoTank feel anything but ordinary. From the ridiculous to the relatable, each piece finds a new way to bring Epson’s cartridge free technology to life while keeping the product firmly at the center of the joke. Epson’s long running partnership with Shaq centers on making printing easier and more carefree, with EcoTank’s refillable tanks designed to eliminate the hassle and waste of traditional cartridges.
Across the series, Superlative has handled the production from concept through final delivery, creating a steady stream of polished, social first content around one of the world’s most recognizable personalities. The work gives us plenty of room to play: oversized sets, physical comedy, visual gags and Shaq’s unmistakable comedic timing, all packed into short form films designed to stop the scroll. It’s the kind of production challenge we love: take a very practical product benefit, give it a huge personality, and make people actually want to watch an ad about a printer.
INTUIT
Superlative teamed up with Intuit to bring some serious quarterback energy to the launch of Intuit Intelligence, producing this vertical film starring none other than Peyton Manning. With Peyton breaking down the importance of making the right call, we helped turn a pretty complex idea about data, AI, and financial expertise into something sharp, fast, and built for the social feed.
It’s a little football, a little finance, and a lot of Peyton being Peyton. Produced by Superlative for Intuit as part of the company’s renewed NFL partnership, the film puts Intuit Intelligence on the field alongside one of football’s all-time great decision makers.
COMCAST XFINITY
From pizza-clutching panic during dragon attacks to ugly-crying over emotional TV comebacks, the series hilariously captures the full emotional spectrum of modern binge-watching. Superlative masterfully pairs slick visual storytelling with punchy comedic timing to highlight Xfinity’s game-changing internet speeds. It’s snappy, ultra-relatable content that proves high-stakes entertainment and mascot-fueled high-fives belong anywhere you can catch a signal.
Beyond the street-side chaos, the series also captures the glorious, multi-screen madness of the modern living room—where high-stakes console gaming and frantic fantasy league updates share the same Wi-Fi without missing a single frame rate or touchdown. Superlative seamlessly blends top-shelf production polish with digital-native humor, proving that when Xfinity handles the ultra-fast speeds, the only thing left for viewers to do is swipe up, celebrate, and try not to knock over the pizza boxes.
Superlative turns the volume all the way up for Comcast Xfinity in this high-energy, vertical branded series designed to stop thumb-scrolling dead in its tracks. Tailored specifically for mobile-first audiences, the campaign transforms ordinary streaming moments into delightfully absurd, laugh-out-loud spectacles. Whether it’s a full marching band and a giant chicken mascot crashing a casual bench-side football game or an enthusiastic senior citizen shouting zombie survival tips at a stranger’s tablet, each vignette delivers vibrant, bite-sized comedy straight to your screen.
MATCH/CHISPA
Swipe right on "Fluent in Amor," a vibrant three-episode vertical series produced by Superlative for Match Group’s Chispa. This playful and intimate campaign celebrates the magic of bicultural love and the beauty of the modern Latine dating scene. By capturing the essence of the “200% Latino Identity,” the series honors singles who are equally proud of their American roots and their Latinidad—proving that when two beautifully blended worlds come together, the language of love transcends all. Bursting with culture, connection, and unmistakable chispa, the vertical series features a star-studded cast of icons and influencers, including Amara La Negra, Daisy Marquez, Bruno Alcantara, and Pau Torres.
COX
For COX Mobile, Superlative cooked up a vertical series designed to make the internet wonder: “Wait… is this actually real?” We created a fictional mystery disguised as conspiracy-style UGC, using the language, aesthetics, and rabbit-hole energy of the internet’s most unhinged amateur investigations. The result was a playful social mystery that blurred the line between branded content and “bro, I think I just figured something out.”
QUIP
OLIPOP
GENERAL MILLS
Superlative turned a simple bathroom moment into a delightful vertical spot for Quip, following one woman’s increasingly existential brush with dental hygiene. Shot with a wink and built for the scroll, the film proves that even brushing your teeth can have a little main-character energy.
For OLIPOP, Superlative paired an intimate, almost testimonial-style setup with increasingly ridiculous physical comedy, bringing together a deadpan performance, unexpected characters to sell OLIPOP’s gut-friendly proposition without taking itself too seriously.
For General Mills, Superlative produced a vertical campaign built around The Super Mario Galaxy Movie, turning a cozy movie-night setup into a psychedelic, high-energy trip through the world of General Mills cereal.
ZIP
For ZIP, Superlative brought the brand’s “In You We Trust” platform to life across a six episode vertical series built for social. We leaned into the campaign’s playful, slightly absurd sense of humor, turning everyday financial confidence into a series of quick, character driven comedy pieces that feel native to the feed rather than traditional advertising. Six episodes, one very simple message: ZIP trusts you.
Rather than getting lost in the usual financial-services jargon, the campaign used humor to make a bigger point about how people actually think about money: we trust ourselves. That meant putting the focus on access, transparency and flexibility, while giving the work a distinctly human quality. One of the highlights was bringing real Zip customer Destiny to Atlanta to appear in the campaign, adding an authentic voice and personality to a series ultimately built around a simple idea: financial tools should work with people, not against them.